Initially established as a renowned organic hair salon in Hawaii, Lisa Megumi had a vision to expand her business and create a global presence through an e-commerce platform. Lisa aimed to provide her loyal clientele with a seamless online shopping experience while preserving the personal touch she had developed with them over the years.

My objective was to develop a comprehensive branding strategy that seamlessly translated the natural and invigorating ambiance of Lisa's physical salon to the digital realm of the web. In addition, I undertook the task of building a visually captivating and user-friendly website that not only resonates with visitors but also significantly boosts sales.

The website showcases the authenticity of Lisa's organic products while maintaining her strong connection to environmentally conscious values.